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Lionsgate and 3 Arts launch horror banner Render Road under Maxwell and Rowbotham

By Fuzzy Mushroom · Published

Lionsgate and subsidiary 3 Arts Entertainment are launching Render Road, a new horror production banner spearheaded by manager-producers Luke Maxwell and Will Rowbotham, Deadline and TheWrap report. The banner will develop, produce and finance digital projects alongside traditional films and TV, open to talent beyond 3 Arts' own roster, after CEO Jon Feltheimer teased a 3 Arts horror move on the studio's Q2 earnings call. Context is the 3 Arts pipeline that helped push Kane Parsons' Backrooms past $400 million for A24 and lined up fresh Blair Witch and Portrait of God work — Lionsgate chasing the same young horror crowd that filled seats for Obsession.

Another studio horror label after Backrooms and Obsession — real pipeline, or just a press release?

How solid is this story?

Spore Score for the story: 74 (Solid). Status: Confirmed. Trades confirm: Deadline Dish exclusive; TheWrap matches; Feltheimer earnings-call tease.

Sources

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